DigiKey 的与众不同：通过数字工具提升客户体验
DigiKey 通过持续监控一系列内部市场指标，以保持领先趋势并满足客户需求。该公司利用这些指标来预测趋势、战略性地定位库存并做出响应。
原文深度解读
本文是 DigiKey 首席执行官 Dave Doherty 撰写的行业文章，主题为 DigiKey 如何通过数字工具和数据分析提升客户体验。文章介绍了 DigiKey 通过监控内部市场指标、利用大数据和 AI 进行需求预测、优化新产品引入（NPI）流程，以及投资数字连接和客户工具（如按原产国筛选、价格搜索等）来应对市场变化。文章未提供具体时间或关键数字，但强调了 DigiKey 在电子元器件分销中的战略定位，与供应链的预测、库存管理和客户响应密切相关。
- DigiKey 通过持续监控一系列内部市场指标来预测趋势、战略定位库存并快速响应需求或交期变化。
- DigiKey 利用 AI 将非结构化交易数据转化为洞察，例如分析零件报价次数和网站访问量来改进需求预测。
- DigiKey 还分析供应商提供的信息，如供应商网站内的搜索数据，以及 DigiKey.com 上的指标和搜索。
- DigiKey 的新产品引入（NPI）流程借助战略情报，确保首次数量准确，避免过去 NPI 快速缺货的问题。
- DigiKey 与供应商数字连接，供应商内容可直接同步到 DigiKey 网站。
- 基于客户反馈，DigiKey 增加了原产国属性、价格搜索功能，并允许客户保存搜索参数。
供应链影响
- DigiKey 的需求预测能力可能减少因需求波动导致的交期延长，从而影响分销商和客户的库存策略。
- NPI 流程的改进可能影响新产品的上市速度和供应稳定性，取决于市场对新品的接受度。
- 数字工具（如价格搜索和原产国筛选）可能改变采购专业人员的搜索行为，进而影响供应商的可见性和竞争格局。
- 供应商内容直接同步可能缩短信息传递时间，但实际效果取决于供应商的参与度和数据质量。
- 客户反馈驱动的网站功能改进可能提升客户满意度，但可能对供应商的合规要求（如原产国信息）提出更高要求。
系统解读，仅作为判断线索，不构成备货、出货、涨价或投资建议。
在 DigiKey，我们通过持续监控一系列内部市场指标，保持对趋势和客户需求的领先。这帮助我们预测趋势、战略性地定位库存，并快速响应需求或交期的变化。当需求发生变化时，我们快速重新分配库存的能力确保交期延长不会让客户措手不及。DigiKey 的主要目标是确保我们的客户无论市场状况如何，都能在需要时收到所需的产品。
数据分析和 AI
DigiKey 在大数据、数据分析和 AI 领域已经探索了相当长一段时间。我们利用手头的洞察和信息，并将其转化为可行动的措施。AI 解锁了企业从未梦想过的能力，例如将非结构化交易数据转化为洞察。
预测就是一个很好的例子。古老的过程是回顾过去：你昨天卖了什么，趋势是什么，然后建立或多或少的库存。现在 DigiKey 可以分析更多丰富的输入，包括零件被报价的次数和网站访问次数，使我们不仅能更好地看待当前需求，还能预测需求的走向。我们还在分析供应商提供的信息，例如供应商网站内的网络搜索，以及 DigiKey.com 上的指标和搜索。
我们的新产品引入（NPI）流程和市场引入过程也是我们关键的行业差异化因素，这是战略情报的益处。过去，一些 NPI 以每小时 100 英里的速度启动，很快库存就耗尽了。凭借我们建立的智能和分析流程，DigiKey 可以第一次就获得正确的数量，从设计开始到早期生产支持创造更自然的进展。
提供客户想要的信息
DigiKey 在客户和供应商的数字赋能方面投入了大量资金，以便两个群体都能掌握所需的所有信息。我们与供应商进行数字连接，这样一旦他们提供内容，就会直接输入 DigiKey 的网站。
DigiKey 还在创建工具，并根据采购专业人员希望利用这些工具的方式配置这些工具。这可以使供应链看起来非常不同。当然，一切都关乎速度——从收到组件到最终产品上市的时间。客户希望识别能在市场上使自己的产品差异化的产品，并且他们希望这些产品在更短的周期内上市。
我们的客户对反馈持开放态度，我们正在倾听并回应。基于客户洞察的近期变化包括在网站上添加原产国等属性，启用基于价格的搜索，并允许客户保留搜索参数，这样他们就不必每次都重新输入。
在 DigiKey，数字化转型体现在为客户创造更大的用户实用性和功能性，我们期待接下来会发生什么。
Dave Doherty，DigiKey 首席执行官
www.DigiKey.com
At DigiKey, we stay ahead of trends and customer demand by constantly monitoring a robust set of internal market indicators. This helps us anticipate trends, strategically position inventory and respond quickly to shifts in demand or lead times. When demand shifts, our ability to quickly reallocate inventory ensures lead time extensions don’t catch our customers off guard. DigiKey’s main goal is to ensure our customers receive the products they need, when they need them, regardless of market conditions.
Data analytics and AI
DigiKey has been on a journey for quite some time around big data, data analysis and AI. We leverage the insights and information at hand and make it actionable. AI has unlocked capabilities companies never would have dreamed of, such as turning unstructured transactional data into insights.
Forecasting is a great example. The age-old process was to look in the rearview mirror: what you sold yesterday, what the trend is, and then build more or less inventory. Now DigiKey can analyze additional rich inputs, including how many times a part has been quoted and how many website visits it has had, allowing us to do a much better job of not just looking at current demand, but forecasting where demand is going. We are also analyzing supplier-provided information, such as web searches within supplier websites, alongside metrics and searches on DigiKey.com.
Our new product introduction (NPI) pipeline and market introduction process are also key industry differentiators for us that are a benefit of strategic intelligence. In the past, some NPIs hit the ground running at 100 miles an hour and quickly ran out of stock. With the intelligence and analytics processes we’ve built, DigiKey can get the quantity right the first time, creating a more natural progression from design start to early production support.
Delivering information customers want
DigiKey has invested heavily in digital enablement for customers and suppliers so both groups can have all the information they need at their fingertips. We are connecting digitally with suppliers so that as soon as they make content available, it feeds into DigiKey’s website directly.
DigiKey is also creating tools and configuring those pieces based on how sourcing professionals want to take advantage of them. That can make the supply chain look very different. Of course, it is all about speed – from the time it takes to receive a component to the end product hitting the market. Customers want to identify products that will differentiate their own products in the marketplace, and they want those on shorter cycles.
Our customers are open with their feedback, and we are listening and responding. Recent changes based on customer insights include adding attributes such as country of origin to the website, enabling price-based search and allowing customers to keep their search parameters so they do not have to re-enter them every time.
Here at DigiKey, digital transformation is manifesting itself in creating greater user utility and functionality for customers, and we are excited to see what’s next.
Dave Doherty, CEO, DigiKey
www.DigiKey.com